Having said all that I will stick around for the March 2010 reset and see what happens, but I do think that SI need a more coherent vision for FML if it is to have long term success.

Ultimately it is Si's lack of any kind of true vision of the game and not being able to decide who the game should be aimed at and indeed what kind of game it is that has led to its downfall. Saying that it was listening to the users that have led it astray is like admitting that they didn't have any clue at each checkpoint on what to do, using only the ideas of the users because they were running on empty the whole time.

Sega's poor performance in all of this cannot be ignored either. They were so quick to contact lawyers about the possibilities that the reset could endanger their policies in terms of refunds but completely overlook the importance (for the subscribers) of putting in some kind of a plan ready for the day of the announcement to warn people of the impending closure of all the gameworlds. One of those saves them money and the other earns them money, we know clearly which is most important.

Happy Birthday FML gets immediate work on the website, as does Bobby Robson (R.I.P), but any kind of game changes and statistics take months (if at all) to change. How these Sega guys involved in all this are still in a job is beyond me.

Just noticed you cut off 30 minutes.