Sep 02

Episode 30 – FML Marketing with James Schall & Bertie BG from Sega


From the soft launch last November to the hard launch in January, how exactly is FML being pitched to the masses? With the official forum talk of impending doom, are the 21 day free trials helping with struggling gameworld activity? Also, we’ll take a look at the community aspects of FM Live and how you can get involved with the official website and show your passion for the game.

Joining us to answer those questions are:
James Schall, SEGA Product Marketing Manager for FM Live
Bertie BG, SEGA Community Officer for FM Live

Blogs & Websites Mentioned On This Episode:
World Of Fowler Gameworld Blog
Football Manager Live official website
21 Day Free Trial of FM Live
Jakswans Blog

If you would like to submit a listener question, have your FML blog/site featured or can suggest any topics you’d like to hear discussed on the show – don’t hesitate to e-mail us at, or leave a comment below.

Written By Jordan Cooper
A moderator on GW Fowler and a co-founder of Gameworld One.Com, he has hosted/produced the Get Sacked! podcast for nearly two years providing humor and strategical insight to all about the FM series.
Interested in more? Here are some related articles for you!
  • Guest

    Thx ! :-P

  • It was me. I thought I edited it out well... good ears though!

  • Remez

    Who is sick in the podcast? =-X Stop sniffin Lol :-P  

  • Mark Burton

    Another great podcast guys, and good to get some clarification on some of the issues around the lack of marketing.

    Good to put a voice to SwissYellow at last :)

  • amg from nicholson

    Gr8 interview guys, as some 1 from outside the UK, i knew about FML through FM. And i was alerted that it was out in retail through the advertisement video that i saw on youtube. So if I had not seen the vid, i would probably not played FML.

    On FML's website, you have 33 pages of affiliate sites; but there is no way to sort them out (via ratings, popularity, ect)

    I think the marketing push should start after v 1.4, or whenever youth academies are introduced. The biggest selling point for FML imo, & the biggest missing feature is 3d match engine. I dont think it should take that long to implement it tbh.


blog comments powered by Disqus